Validation of a Gamified Mobile Experience by DMOs

Tipo

Inproceedings

Fecha

2017-01-05

Autores

Ander García Gangoiti, María Teresa Linaza Saldaña, Aitor Gutiérrez Basauri, Endika Garcia

Libro

Information and Communication Technologies in Tourism 2017: Proceedings of the International Conference in Rome, Italy, January 24-26, 2017

@Inproceedings{
author ={Ander García Gangoiti, María Teresa Linaza Saldaña, Aitor Gutiérrez Basauri, Endika Garcia},
title ={Validation of a Gamified Mobile Experience by DMOs},
booktitle ={Information and Communication Technologies in Tourism 2017: Proceedings of the International Conference in Rome, Italy, January 24-26, 2017},
publisher ={Springer International Publishing},
editor ={Roland Schegg, Brigitte Stangl},
address ={Rome, Italy},
date ={2017-01-05},
year ={2017},
pages ={331-343},
keys ={

Gamification, Mobile experience, DMO,  Analytics

},
abstract ={

Gamified mobile experiences offer several potential benefits to Destination Management Organizations (DMOs), such as encouraging engagement, enhancing experiences, improving loyalty, or increasing brand awareness of tourists. Moreover, they also offer a new source of interesting information about tourists. However, examples of DMOs applying gamification for the on-site phase of the trip, validation of its impact and exploitation of information gathered from gamified mobile experiences are still lacking. This paper focuses on these issues, presenting a gamified mobile experience generated by three DMOs and validated by real tourists in two villages of the Basque Country during seven weeks. Data obtained both from tourists and from an analytics tool integrated with the mobile experience have been analysed, highlighting the benefits of gamified experiences and the relevance of analytics tools for DMOs

},
ISBN ={978-3-319-51168-9},
}