Gamified mobile experiences: smart technologies for tourism destinations

Egileak: Ander García Gangoiti María Teresa Linaza Saldaña Aitor Gutiérrez Endika García

Data: 04.02.2019

Tourism Review


Abstract

The purpose of this paper is twofold: to present gamified mobile experiences as valid tools for
DMOs to enrich the experience of tourists, and to present the benefits provided to DMOs by analytics
tools integrated on gamified mobile experiences.

BIB_text

@Article {
title = {Gamified mobile experiences: smart technologies for tourism destinations},
journal = {Tourism Review},
pages = {30-49},
volume = {74},
keywds = {
Analytics, Gamification, DMO, Mobile experience
}
abstract = {

The purpose of this paper is twofold: to present gamified mobile experiences as valid tools for
DMOs to enrich the experience of tourists, and to present the benefits provided to DMOs by analytics
tools integrated on gamified mobile experiences.


}
doi = {10.1108/TR-08-2017-0131},
date = {2019-02-04},
}
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