Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships

Authors: David Oyarzun and María del Puy Carretero and Amalia Ortiz and Alex García-Alonso

Date: 01.08.2010


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Abstract

This chapter presents an introductory overview of virtual worlds. Its purpose is to give the reader a basic knowledge about what a virtual world is. It also discusses some open issues that, from the author’s point of view, should be taken into account when new virtual worlds, or new applications running over existing virtual worlds, are designed. The chapter provides a general definition of a virtual world, presents a historic review of these systems and describes the main features and elements that they are composed of. The chapter aims to be useful to the non-technical readers in that it shall provide a clearer concept of virtual worlds. In the case of technical readers, it attempts to be a reference for further research.

BIB_text

@Article {
author = {David Oyarzun and María del Puy Carretero and Amalia Ortiz and Alex García-Alonso},
title = {Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships},
pages = {ene-15},
abstract = {
This chapter presents an introductory overview of virtual worlds. Its purpose is to give the reader a basic knowledge about what a virtual world is. It also discusses some open issues that, from the author’s point of view, should be taken into account when new virtual worlds, or new applications running over existing virtual worlds, are designed. The chapter provides a general definition of a virtual world, presents a historic review of these systems and describes the main features and elements that they are composed of. The chapter aims to be useful to the non-technical readers in that it shall provide a clearer concept of virtual worlds. In the case of technical readers, it attempts to be a reference for further research.
}
isbn = {9,78E+12},
date = {2010-08-01},
year = {2010},
}
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